OTANI Shines at Reifen Show, Essen 2016
Essen, Germany – Taking the brands to limelight has been a norm for ZAFCO, and this year’s Reifen Show was no exception. Just like every time, ZAFCO’s booth was a sheer manifestation of style and elegance with appropriate display of products and appealing activities.
Apart from displaying a wide range of OTANI Tires, a new Drive Axle pattern for Off road application, OH-312 was launched. The tread pattern is aggressive enough to deliver outstanding traction in tough off-road conditions.
An imaginative concept of OTANI Bar in the form of Truck was an anchor point for the booth, where the visitors had meetings while having wide range of beverages/refreshments of their choice. Moreover, the visitors were engaged in the race-track activity that created excitement and buzz on the booth.
A lavish gala dinner event was organized at Atlantic Congress Hotel on the second day of exhibition, which was attended by around 110 people. An exclusive Loyalty Program called ‘GRATIAZ’ was also launched for the European market.
“As always, the footfall at the Reifen show was massive and having a remarkable response for our products certainly paid-off. Being there among the top tire manufacturers and having strong product portfolio, ZAFCO vows to keep striving forward by offering tailor-made products to the market, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing.